Wednesday, August 20, 2008

Lingerie's the new Fragrance!

[Von Teese, "advocating glamour" modeling Wonderbra by Dita von Teese]

Celebrities and vanity projects go together like ham and cheese. Or like peanut butter and waffles. Once they build a viable "brand" as a singer, actress, designer, etc, it's nothing to add to that "brand" by stamping their names across everything from clothing lines to books to fragrances to cell phones, even ad agencies (see Jay-Z's Translation and Diddy's Blue Flame).

So, it's not surprising to learn that the likes of Dita Von Teese and Janet Jackson, both buxom women famous for, ahem, stripping down, are launching lingerie lines! Can you tell that I'm excited? One, because I hope that the lines will feature more sizes for the better endowed section of the female population.

Janet's, entitled Pleasure Principle (GENIUS!), is in conjunction with Australian designer Bruno Schiavi and is scheduled to hit the shelves (of where, I don't know) late this year or early next. But just in time for Valentine's Day, right?

[Janet with model wearing pieces by Pleasure Principle and designer, Schiavi]

The model looks great and all, but if 40-something year old Janet doesn't model the goods herself she's a fool!

And Ms. Von Teese (who I become more and more obsessed with by the day)'s line will be distributed through Wonderbra and will feature all the glamour and romance of the 30's and 40's with lots of comfort. I'm loving it already. Really.

More details to come! + Check out this throwback video:



Britt said...

For some reason I dig Dita.

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